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how to create a powerful social network application platform?

web development

Published 2022-08-05

How to create a powerful social network application platform?

Social Media is a leading news platform and worldwide conference that curates and shares the best ideas and insights into the impact of social media and technology on business, society, and culture. 

The total revenue in the social networking segment is projected to reach US$43.39bn in 2022. The total revenue is expected to show an annual growth rate (CAGR of 2022-2026) of 8.57%, resulting in an estimated market volume of US$60.29bn by 2026.

Since the creation of Facebook, the social media industry has been growing. Have you ever been thinking of building your own social network platform? If yes, then in this article all the details are given which will help you to build a powerful social platform.

1. Targeted Audience and Community

A social media platform has been developed to allow those users to create communities, interactions, and conversations on the Internet. In doing so, it helps them to connect with others in different ways that help them express themselves freely and keep in touch with family and friends. Social media sites were initially developed for communication between people from all over the world, but now it is increasingly used as a tool to promote products, services, and brands. A target audience can be defined by using a number of custom filters that will help you focus on your product or service and reach out to more people around you by providing advantages over competitors. 

You can choose between two approaches:

Online Research- It’s important to know what your goals are before you begin the search for information. It’s easy to get carried away in the search for something and end up with a large amount of information that you don’t even need. Before you start your online research process, make sure you define what it is you want to find out about. If you want to find out more about someone based on their social media profiles and comments, maybe ask them directly first!

Test and learn

The most efficient way to create a custom social network is by gathering data that you can later use in your workflow. This approach requires, arranging test people, preparing various interview questions, and providing testing equipment. The downside is that it has costs attached to it, the good thing is that you will have 100% reliable results.

2. Strategic growth based on users

Building a social network from scratch is not as easy as you think, especially if there are so many competitors in the market. You need to plan a growth strategy from A to Z and make sure that everything fits together perfectly before you even start with the implementation. The best way to go forward with this task is to define your target audience first and develop a consistent strategy that allows you to continuously improve your service while at the same time getting more users and attracting more investments.

There are two things you can do:
You can always start your social network even with the help of white-labeled instruments, like Ning. On the other hand, if you are an entrepreneur and business-conscious person, then it would be best if you were one too. Entrepreneurs know how to take a calculated risk. Mark is an amazing entrepreneur and business-conscious person.

Go Big –  Go big or go home. That's usually the case when it comes to social media marketing, so why not start small and work your way up? Using the Go Big approach will expose your online community to other competitors, which can potentially slow down your growth. With less risk and higher potential return on investment (ROI), focus on a smaller target audience at first.

3. Follow these Social Network Development Check Points

When you are ready to pick up the phone and call your developers be prepared. Make sure you check whether they can start at once if they need access to any asset you need to send them, the experience level of their workers, and their availability. The last thing you should do before reaching out on that call is to write down all the information you have in front of you so that if things don’t go as planned you won’t forget anything important.

Here are some of the issues you should check:
The Money –  The development process will vary depending on the features you want to develop. If you are going for a simple functionality then your cost will be lower, around $ 100.000.  Cost per feature can vary a lot. It depends on the complexity of your feature and the size of your team. 

The Platform – When you are launching a social network in the market, the first thing to do is to determine your target audience. Which demographic size, gender, and age group do you want to attract? How many users will be willing to pay for your premium services? How are they going to use our site? How do we plan to use it? Is it going to be a web-based-only social network or do you plan on developing a social mobile app too? Before the big talk with your development people, you need to know these things.

Database Volume –  It is possible to predict traffic in real-time, but it’s not a 100% accurate number. This tool will help you get close to your traffic, but with no guarantee.

4. Social Network Designing and using minimal

Minimalism should be a guiding principle for businesses that are building their own social network. The user experience matters. If a design has more benefits than drawbacks, users will flock to it and make it successful in the long run. So do not get carried away with fancy designs if your product is meant to help people connect with others.

5. Promote Your Social Network Effectively

The market is no longer just receiving content in the form of blogs and tweets. It’s marketing, right? People are looking for solutions to their problems. The most popular ones include travel, technology, and product reviews. In order to be successful at these endeavors, you need to invest in a solid digital marketing strategy that includes SEO. There are many different options for doing this. After all, it doesn’t matter if you’re talking about travel or product reviews; a good digital strategy will serve both of your needs.  You have the final product in your hands and it’s time to promote it. The AIDA marketing model means attention, interest, desire, and action. Combine your passion with money earning! 

Final Thoughts

Developing your own social network is a process that can take at least six months to a year. That's why you must keep in mind the steps mentioned in this article, and always keep in mind the needs of your target audience at every step.

Have an Idea to build your own social media platform?

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