SEO is the abbreviation for “search engine optimization.”
It basically means the adoption of processes of refining your site to increase its visibility for relevant searches. The higher the rank in searches, the more the chances you have to attract targeted leads and customers for your business.
Bots in search engines like google and Bing scan and crawl pages on the web, moving from site to site to gather data and information about those pages and then place them in an index.
The next step involves algorithms that evaluate the indexed pages, factoring into account many determinants to grade the ranks of the pages in the search results for a particular keyword search.
The search algorithms are designed to throw up strong influential pages and allow users access to a reliable and credible search. This is where SEO plays a key role. By optimizing your site and aligning the content in accordance to the way algorithms work can help web pages to rank higher up in the search results. SEO is organic and does not depend on money spends.
Search engines see a huge number of searches as people log in to search for products, services and queries. It in fact, becomes a major source of directing traffic to companies dealing in products and services for which the search is executed. High visibility and higher rankings on the page can give you an edge over your competitors that can considerably affect your bottom lines.
Newer and better ways of offloading information to searchers directly from the search page have emerged. Features like Knowledge Panels on the search results page enhance your visibility and provide information directly.
(Source: backlinkco.com) 3rd party image
Good SEO Practices:
Page loading speed is important as search engines base their rankings on it. Moreover, it will disengage your customers if the loading speeds are low.
Keyword are the building blocks of a good SEO strategy. Including keywords in the title, header tags, meta descriptions and body content makes your page search more relevant. These keywords act as informants to the search engines and convey to them what your pages are all about and makes them display your page when a user searches for those keywords.
However, you can’t use bombard the page with specific keywords. There has to be a method to it.
The long-tail keywords are like the adjectives and narrow down the search to specifics. Like for instance, if you are into the business of flowers, the term florist may throw up thousands of searches. However, if you use a combination of keywords like wedding bouquet florist, it would throw up a narrower search.
Also use of long-tail keywords is more used by people who want to take a call for action and hence are searching specifically for a particular product or service. Integrating your site with long-tail keywords will give you a better chance at a good ranking and higher visibility to attract targeted traffic.
Location-based keywords add the extra edge to your website and enhances overall rankings. Search engines will not by default know where your business is situated so it makes sense to inform them through SEO. It would be better to also include city and locality or street names if you want to direct your customers to your office address.
So as in the above example, we can integrate the long tail and location keyword as wedding bouquet florist on 32nd street, New York. This will narrow down the search more specifically.
Qualitative content optimization will also enable and enhance your site rankings.Search Engines will not browse through a lot of paragraphs and texts but they can detect a few determiners out of the content that can make them refer the site to people who are searching.
The length of the content also matters. Quality and quantity are both important here.
Also sites which see a lot of activity and are regularly updated are picked up on searches faster. So a blog is a valuable addition to your website.
Images add more value to your content. However, they should be optimized for good search rankings.
If image size is not optimized, it can affect speed loading times too which in turn will affect rankings and user experience.
(Source: quick sprout) 3rd party image
It is a good practice to link your write-ups, articles, blog posts and other related content and also to your earlier posts on the same topics.
Websites are also ranked on the basis of backlink domain names as this shows the how many other website owners are using your content for reference purposes and measures your popularity, so to say.
As the use of mobile devices for internet-related work is rising steadily, search engines also witnessing more activity from mobile. It has become a key determinant and google ranks sites based on their mobile compatibility as well
It makes business sense to make your website responsive and optimize your site for mobiles.
All in all, SEO practices are here to stay. It is crucial to your online web presence and can go a long way on attracting the right traffic, which can convert into sales. SEO is a continuous process and needs regular work, updating and monitoring.