Loan Moksha - Largest Loan & Card Marketplace | DigiPrima

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Loan Moksha - Largest Loan & Card Marketplace

Case Study, SEO, PPC, GOOGLE ADS (ADWORDS) /6 JULY 2020

Market Opportunity

With the sudden upwards trend of borrowers in India, our client wanted to refine and redefine the process of connecting individual borrowers with lending institutions by comparing loans and find the best option. In order to do so, our client first needed to select a partner with proven experience setting up and efficiently collaborating on multi-vertical projects.

Product Overview

We at Digiprima met this criterion. Thanks to our extensive experience and expertise in complex solutions for the financial and investment management domains.

Before we address how, lets first look at what exactly is Loan Moksha! LM is a simple yet advanced platform built to analyze the most common and basic problems faced by borrowers and develop the appropriate solution to resolve them with the help of advance processes and technology. In order to achieve its core goal, LM has tied-up with multiple lenders with different and unique lending criteria and preferences with an objective to support the end users in achieving their financial needs and goals.

This Free to use portal offers its users with multi layer data security and protection the best matched financial products based on their profile and needs which includes maximum loan amount at lowest possible interest rates along with minimum processing fees and sustainable tenure.

Armed with an idea, our client asked us to provide a solution with an intuitive and simple to user interface that would allow users to search, select and finalize their lending partners with ease.


Technical Challenges

In order to meet our client’s vision, our approach included.

  • We built a team of engineers as an extension or our client’s research and in-house experts.
  • We implemented a customized SCRUM framework for project management.
  • We adapted a continuous integration and delivery model to meet their needs.

loan lending app development in india


Our Technical Expertise

Our approach allowed us to provide our client with:

  • An optimized, transparent and predictable development process with defined roles and iterations.
  • A continuous delivery model and timely product deployment.
  • Superior quality of code due to continuous integration practices that control defects during build and integration sprint cycles.
  • A maintainable and scalable product thanks to a properly designed architecture and properly refactored code.
  • Enhanced collaboration between product owners and development teams.
  • A quality assurance competency lead who is responsible for setting up all test case tools.

Key Features

  • Cloud-based Fin Tech platform
  • Credit and CIBIL Report.
  • Compare Mutual Funds.
  • Compare Loans & Cards.
  • Quick approval and online Processing

    Tech Stack

    • Laravel 5.2
    • My SQLi
    • HTML5, CSS3
    • JS, Jquery
    • Adobe Photoshop, Illustrator

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    Sidra Condron
    Sidra writes for SpyFu, sharing ideas that connect with real-life marketers at all skill levels. We're all just trying to raise our game one more notch, right?

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