treet Authority - Stock Quotes, Stock Tips & Investment Strategies| DigiPrima

Case Study

Proven Development Partner for Top-Tier InsurTech Company

Street Authority - Stock Quotes, Stock Tips & Investment Strategies

Case Study, SEO, PPC, GOOGLE ADS (ADWORDS) /6 JULY 2020

Portal for one of the world's fastest-growing financial publishers

The client Street Authority LLC is a research-intensive financial publishing company that aims to level the playing field for investors by giving them access to the ideas and insights of some of the top investment researchers, analysts and writers.

Street Authority was looking forward to have a new application for Street Authority, Trading Authority and Investing Answers Websites in Drupal 7,based on existing sites which needs rebuilding with the same user Interface and logic. We developed this high-tech website with Linux, Apache, MySQL, Drupal 7.

Solution

Online services of Street Authority include free stock quotes, hot stock tips, unbiased investment strategies and financial analysis for profitable investing, wide variety of newsletters.

Street Authority desired to build a portal powered by open source technology and was looking for an end-to-end solution to easily organize, manage and publish content across multiple categories with better response time and faster performance.

We developed a Unified CMS for the online edition of Street Authority LLC using Drupal to manage multiple content categories such as News & Analysis, Featured experts, Investment Ideas, Income Investing, Exchange traded Funds, etc.

The portal features stock quotes, hot stock tips, unbiased investment strategies and financial analysis for profitable investing, wide variety of newsletters, top stories, headlines, photo galleries.

Optimization

  • Pressflow Implementation for Performance enhancement.
  • To improve the performance of the portal Memcache implemented.

Technology Used

  • OS: Linux
  • Web Server: Apache
  • DB: MySQL
  • PHP Development
  • Drupal 7
  • Jquery
  • XML
  • Memcache
  • JavaScript
  • AJAX
  • SOAP

CMS Features

  • CMS provides flexibility to easily upload and manage portal content with multiple features
  • Template driven (more than one template) Homepage and Category Pages to showcase content.
  • Multiple content categories like News& Analysis, Featured experts, Investment Ideas, Income Investing, Exchange traded Funds, etc.
  • Featured blocks to showcase news, market updates, related and most popular articles content.
  • Easy to use role based admin interface with intuitive dashboard to manage and publish portal content online.
  • WYSIWYG Editor (Rich Text) support for content publishing.
  • Blogging support to create and publish articles and media content.
  • Full text search implemented for article search.
  • Provision to associate mega menu to a navigation item and assign content to mega menu dynamically.
  • Facility to publish and send email newsletters (paid/free) to a list of subscribers.
  • Content syndication and aggregation from external sources (RSS and XML Format support).
  • Integration with payment gateways for subscription of newsletters as well as paid sections on the portal.
  • Provision to publish advertisements and banners. Integration with Google Analytics for tracking traffic volume.
  • Advanced reporting features such as report can be generated when content is published/approved etc.
  • Advanced SEO oriented URLs, Tags and Sitemap generation.






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Sidra Condron
Sidra writes for SpyFu, sharing ideas that connect with real-life marketers at all skill levels. We're all just trying to raise our game one more notch, right?

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